About Us
Holistic creative mindset:
Consistency
From awareness to consideration, from conversion to engagement; brands of the new era need a variety of ads, experiences and branded contents with a consistent creative flow.
As a truly holistic agency, we first create concepts, stories and experiences with relevant insights and right strategies. Then we provide a real consistency among all funnel stages, creative formats and platforms of today’s complex media landscape.
Whether it is a TV spot, a 7 second bumper ad, an outdoor activation, a social media content series, a short form TikTok, an interactive masthead, a display ad or a retention mailing. We love to circulate the core creative idea among all campaign touchpoints flawlessly.
A hybrid agency model & organization
New era of marketing requires a hybrid creative agency model with multi-disciplinary talents: We integrate creativity with data driven strategy, cutting-edge technology and seamless production capabilities in a harmonious way.
We combine the power of our core creative teams with the power of data oriented strategic thinkers, in-house technology wizards, in-house live action production masters and relentless content hunters.
Our owned disruptive framework:
New era of creativity must be:
C
Customized, data driven and continuously optimized in a multi-segmented marketing world.
I
Innovative to enhance brand experiences via the power of technology.
R
Relevant fundamentally and well-informed by data, insight & performance.
C
Consistent among all marketing funnel stages, platforms and formats.
L
Live & authentic, and embrace the power of short form live action video creation.
E
Extendable with short-form contents, topicality and agile content creation culture.