Developing a new and local perspective in the energy drink category for PepsiCo
What we did:
In a category where the competition is highly dominant and focused on the need of energy in extreme sports and night life territories we have strategically chosen to focus on the need of refreshment and the kick to come over daily struggles in ones life.
Give the Thrill with Sting!
We have created a TVC to launch the Sting brand in Turkey, underlining the thrill that comes from the refreshing taste of the Sting Energy drink.
Billboard & Key Visuals
We have created billboards ( KV’s) to maximize the reach of our core creative idea that “Sting gives you the thrill” that you seek in your daily obstacles.
Banner
To drive trial we have created special banners that directly leads potential consumers to our sales channels.
Social
We have created unique social contents and videos to beautifully showcase our product, the refreshment, energy and the thrill that comes with drinking it.
Lower Third
To drive awareness we have created TV banners that announces the newly launched sting to its potential consumers.
