Turning 20 years of travel memories into timeless masterpieces!
What we did:
Inspired by Pegasus' 20-year deep-rooted travel heritage, we moved users from being mere observers to becoming the artists of their own memories. We targeted a wide audience aged 18–45 who are active on digital platforms and enjoy sharing visual content. We reinterpreted photos that were fading away in personal archives using AI to give them a lasting, shareable value. We aimed to build a strong emotional bond between the brand and the user through "making memories visible" and "feeling valued."
Pegasus Gallery: Where Memories Turn Into Art
We launched our campaign with an interactive web platform that brings together millions of passengers' travel photos with the styles of 16 world-renowned artists.
A new and fresh design approach
We adopted a design approach that makes art accessible to everyone. We created an interface that allows the production of original works using parametric generation and artist-based styles without needing technical knowledge.
Let’s get social!
We designed the experience with an Instagram focus, using Reels and link redirects to start the journey. In the process, we maximized sharing motivation by ensuring the produced works were automatically optimized for social media formats.
Art in our hearts!
We transformed travel communication from a one-way narrative into a participatory MarTech project. In just 14 days, we created a massive digital exhibition by enabling the production of 61,128 AI-supported artworks.
