Heart of the game
What we did:
We were aware that previous ball launches often lacked organic ownership and failed to resonate with fans. We wanted to position adidas back at the heart of the game by focusing on the "first touch"—the moment a player truly enters the match We created High-tempo, vertical video content featuring stars from the "Big Four" clubs: Uğurcan Çakır, Necip Uysal, Gabriel Sara, and Yusuf Akçiçek.
A Strategic Return to the Pitch
The creative framework was built on one of football’s most critical metrics. By referencing the player's presence through their interaction with the ball, the campaign sent a powerful message that adidas’s influence would be felt throughout the entire season. This approach transformed a standard sponsorship announcement into a symbolic "homecoming" for the brand.
Organic-First Digital Execution
The project utilized a purely digital and collaborative communication strategy. Collaborative Posts; shared simultaneously across adidas and TFF Instagram accounts. Snackable Content; focused on short, high-energy video formats designed for high replayability.Platform Synergy; engaged the digital sports ecosystem across multiple touchpoints to ensure the message reached active football fans and "Big Four" supporters organically.
